It is anticipated that QuninnBet could find its way to branding on the team’s shirts, though whether it is on the front or sleeve has not been specified. Premier League clubs – 18 out of 20 – voted in favour of voluntarily phasing out front-of-shirt betting sponsorships from the 2026/27 season onwards, but retaining sleeve and perimeter advertising deals.ĭesignated as an ‘official advertising partner’, QuinnBet’s two-year deal with Peterborough will see them receive advertising around Peterborough’s stadium, as well as within the club’s match day programme. Lawmakers were concerned about removing a key sponsorship category from the EFL’s club membership and potentially tipping clubs living close to the financial edge over it and towards bankruptcy. The EFL’s leagues have been sponsored by Skybet since 2013. The EFL lobbied for an exclusion from any new UK laws that would limit betting sponsors on shirts in their three leagues below the Premier League, and successfully achieved it. May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.
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